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The agency has several different media databases and especially developed PR software.

Taking care and updating the media distributors is of greatest importance. Precisely defined selection criteria enable a target group-oriented mailing of press statements. Because those who "always send everything to everybody" certainly achieve mainly one target: the editorial staff waste-paper basket that is all too often over-flowing.

An essential advantage of long-standing contacts is above all mutual confidence. Both confidence in professionally prepared press texts, that save the editor investigating and that subsequently show a higher publishing rate but also having confidence in a good service as journalists like to use their contacts to PR partners to get information, topic ideas, pieces of advice or tips.