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Those who would like to operate successfully in press
work must be familiar with the conditions of work in the publishing
houses, TV- and radio stations in addition to online editorial
departments.
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With constant deadlines, production stress and the dependence
on the advertising business, such high pressures can still
lead to a good press statement landing in the waste-paper
basket.
The attention given to personal contacts over the years
has often developed into friendships, ensuring ones own
identity from the mass of PR players.
Personal visits to editorial departments; extensive conversations
and most of all topic propositions edited specifically
for the respective medium are highly regarded. |
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